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Picture 218A.JPG

Courtesy of NY Post

Check Out ArtBinder’s Fair Calendar to Make Sure You Don’t Miss Out on Any Art Fairs in Your Area

As art fairs have become increasingly popular, it’s hard to keep track of them all. ArtBinder has a calendar of events listing fairs happening around the world, organized by month, that includes fair dates, location, website and the ability to add an event right to your personal calendar. Feel free to click through the the fairs webpage to learn more.

Do Your Research

Before deciding what art fairs to apply to, make sure to research which will be most beneficial to you. In order to maximize sales and connections, it’s important to choose a show whose audience will be most engaged by the work you’ll exhibit. A good way to do this is by looking up the statistic of past fairs: how many people did a fair pull in? what’s the tourism like in the area? what was the average price point of sold pieces? Taking all these into consideration will help you narrow down your decision about the art fair where you’ll do the most business.

Get There Early

This is especially important at major fairs- the greater the crowd, the earlier you want to arrive and get the best deals on the most art. It has become increasingly important as more and more fairs now have a time prior to general admission where VIP, high end curators and collectors, get to enter the fair a few hours before anyone else with access to first picks. So if you have a general admissions ticket but are looking for the hottest deals, make sure to be one of the first in line or else you could potentially miss out.

Step Outside the Booth and See it as a Visitor

The key to making sales is drawing visitors into your makeshift gallery. As you set up, move in and out of the space to view it as a visitor would: Is the space inviting? Can you see all of the pieces of art from outside the booth? Is there a natural flow to the booth? Is there enough room for people to move around without getting congested? Going through these questions will help create an inviting atmosphere people will be eager to experience.

Save trees and use ArtBinder to Connect with Potential Buyers

ArtBinder makes it super easy to send emails, curate works, and organize your inventory for the fair. You can also send as many images and their descriptions with detailed information as you want to potential buyers. It’s a fast, easy and clean way to ensure further contact with people who are interested in buying your art. Please visit our website for more information.

Don’t Forget About Other Shows Going On

As art fairs have become increasingly popular in the past two decades, many of the major art fairs have seen smaller fairs pop up right down the street. These satellite shows, while usually smaller, are less crowded and cheaper than the main event, hosting works with just as much caliber. While The Armory Show, New York City’s largest art fair from March 5-8, will be next month’s main attraction, make sure to catch its satellite shows: ADAA, Independent Art Fair, Scope, Paper NY, Volta NY and more.

Take Pictures

While taking pictures in museums is not allowed, many forget that taking pictures in galleries is (art) fair game. Feel free to take as many pictures as you want, whether for your own personal enjoyment or to track art and/or galleries you are particularly found of.

Use ArtBinder Viewer to See Availability/Prices of Pieces

This will be especially useful for the booths that are particularly crowded. When you’re crunched for time, the last thing you want to do is wait around to find out a piece has already been sold or is out of your price range. Using ArtBinder Viewer eliminates the wait time- you can look up a piece right from your iPad to see the most up to date information about a piece and its availability, or works that are not shown during the fair. Check out ArtBinder Viewer and start following some of your favorite galleries!

Make Sure to Check Out the Events and Performances Also Going on at the Fair

While the main attraction of any art fair is the artwork, fairs have, as they’ve grown, become multi-purpose events. Many of the bigger fairs will have performances by artists or musicians, cocktail hour, panels, etc. Make sure to check out the schedule of events to make your experience even more worth your while.

 

Links:

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Art Show

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